Did you know that Gwyneth Paltrow has decided to make the jump into blogging? She has a new website called, er, GOOP. I think I read somewhere that it was a riff on her childhood nickname, or something similar. It struck me as an odd thing to call a blog. All I know is that on the Google results page, her only competition is something called “Amazing Goop” that glues and bonds things. Maybe she is smarter than me after all. Anyhoo, mission of her blog is to “nourish the inner aspect.”
So far, the pickings on the site are quite lean, although she states that she has been developing the concept of the blog for years and taking copious notes. Which alarms me, because I don’t take copious notes of anything. The entries are in newsletter format, which you can also have emailed to you. She has only a few categories, one of which is called “Get.” Here is an excerpt from one of the newsletters.
I used to spend a lot of time looking at fashion, reading about fashion, generally being bemused by fashion. Then one day I had children and it all kind of went out the window. For a few years I was basically in sweat pants and I didnt mind it. Its a fine line, however, between being comfortable and being demoralized by being frumpy all the time. Just because I no longer had an hour to stand in front of my closet and try to figure out what to wear, did not mean I had to don the same high school t-shirt from the day before.
I was heartened. It is good to know that even very rich mega-star Oscar winners have to sort of drop the fashion thing for a bit when they have young kids. But then she goes on to say that she developed a plan for dressing, which includes things like, oh, Roger Vivier bangles and boots from Tod’s.
Yessiree, it really nourishes my inner aspect to see that there is no way in hell I can ever afford to dress like Gwyneth Paltrow.
. What started as a project for his school bookfair turned into an appearance on Ellen and a three book deal with HarperCollins (
